Emma Critchley-Lloyd
Chief Executive Officer
Emma Critchley-Lloyd is the Chief Marketing Officer of Zodia Markets.
Emma is an accomplished marketing leader with more than 15 years of experience spanning agency and in-house roles. Prior to joining Zodia Markets, she was Founder and CEO of BIG little LDN, an award-winning PR and marketing agency, specialising in campaigns for financial services, tech and consumer brands.
Earlier in her career, Emma held senior positions at global marketing and advertising agencies, overseeing high-profile accounts while helping to build integrated campaigns recognised across the industry. She has been actively involved in professional networks that support women and promote best practice in marketing and has judged leading industry awards in advertising and communications.
In her current role as CMO of Zodia Markets, Emma has been instrumental in redefining the brand framework, repositioning the company in the institutional digital assets space and implementing marketing strategies that directly support commercial growth.
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How Stablecoins could redefine money movement in the Gulf
First published in Arabic on CNN Business Arabic, by Bandar Al Tunisi, Senior Advisor, Zodia Markets Stablecoins are emerging as the most compelling real-world application of blockchain technology, not as speculative assets, but as programmable representations of fiat currency that move at internet speed. By operating on permissionless ledgers, stablecoins enable frictionless value transfer anywhere…
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Stablecoins and the future of money movement
Visa GCC Connect 2025 fireside chat with Usman Ahmad and Shahebaz Khan on stablecoins.
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Zodia Markets joins Fireblocks Network for Payments, strengthening institutional stablecoin payments
The move gives Zodia Markets an enhanced competitive edge as it advances its strategy to deliver the most comprehensive institutional stablecoin payments orchestration worldwide.
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Zodia Markets backs female grassroots cricket
The initiative is part of the firm’s Cricket for Her initiative, a commitment to helping female grassroots cricket thrive.
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BlackRock ‘leading tokenisation of real-world assets on blockchains’
Brian McGleenon 14 June 2024·4-min read BlackRock (BLK) is leading the charge in the mass tokenisation of real-world assets on blockchains, according to Zodia Markets Ireland chair Michael Walsh.
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Standard Chartered-Backed Zodia Markets to Buy Elwood Trading Desk
The deal will strengthen Zodia Markets’ over-the-counter business while allowing Elwood to conentrate on its software-as-a-service activities.
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SEC likely to approve spot Ethereum ETFs on May 23: Standard Chartered Bank
The Securities and Exchange Commission is expected to follow the strategy employed in approving spot bitcoin exchange-traded funds for spot Ethereum ETFs, starting with rejections and ultimately granting approval on the initial final deadline on May 23, according to Standard Chartered Bank.
